LONDON, Oct. 26 /PRNewswire-Asia/ -- A strategic alliance with the African Press Organisation (APO) announced today greatly enhances PR Newswire's reach to media and other key influencers in Africa.
 
    The alliance, which adds thousands of media contacts to PR Newswire's global network enables PR Newswire's customers to disseminate news throughout the African continent or via targeted distribution by country or topic. PR Newswire customers can access APO's database of 25,000 African media contacts by adding APO distribution to their news releases as well as utilising PR Newswire's Translation Services to ensure the greatest impact and usage of their news.

    "As the global leader in news and information distribution services, PR Newswire is constantly exploring opportunities that provide our customers with the ability to engage and interact with their key audience groups, no matter where those groups reside," said Bill Leask, Product Director, EMEA, PR Newswire. "Aligning with the African Press Organisation provides us a powerful foothold for expanding our presence throughout Africa and further cementing our position as the global news distribution company."

    "This alliance provides our customers access to the broad international reach of PR Newswire's global network, enabling them to share their stories with media outlets around the world," said Nicolas Pompigne-Mognard, General Secretary, APO. "For Africa to grow and prosper, it is essential that the world recognises the many business opportunities that exist throughout the continent. Key to this effort is having the ability to communicate one's messages around the world and in a manner that ensures the news reaches the intended target audiences."

    About the African Press Organisation (APO)

    The African Press Organisation ( http://www.apo-opa.org) owns thousands of African contacts and offers a complete range of media relations tools, such as press releases distribution, press and webcast videoconference, international events promotion and an international press coverage watching service.

    The African Press Organisation assists many different countries and supports most of African and International institutions in their strategic communications.